What We Do

Brand Identity, Strategy, & Development

strategy

Brand Strategy & Positioning
Trends & Insights
Content Planning
Go-to-market Strategy
User Research
Competitive Research

digital

Branding/Naming & Identity
Web, Mobile & App Design
Visual Design
UX / UI Design
eCommerce
Social Media

brand

Voice & Messaging
System & Guides
Communications
Content Direction
Audience Engagement
Tone-of-voice

People become emotionally attached to the brands they use and view them as part of their self-image. Think of them as "a reason to choose." What makes it unique? Why should someone choose our brand, watch our television show, become a member, buy our products, or support our work?

From plan to action, we collaborate with our partners in telling their stories, crafting their content, and creating memorable moments for their users that build modern brands and communicate them clearly, authentically, and in unanticipated ways.

Every choice made — from how you manage and tell your story to the brand assets you create - can strengthen or weaken the bond between your brand and users. We take an emotionally charged approach to creating a brand that captivates your audience and helps you win the market.

eCommerce Strategy, Design, & Marketing

design

Creative Direction
UI/UX Design
Mobile Design
eCommerce Platforms
Creative Development

strategy

Digital Strategy
Consumer Research
Industry Research
Analytics / Data / SEO
Omnichannel Strategy

development

Content Development
Front-end Development
Functional Prototyping
Content Management
Digital Style Guide

eCommerce isn’t just a platform or an isolated strategy; it's an expression of your brand with the potential to mold your business and direct-to-consumer actions.

Shopping online has gotten more complicated than ever before. The expectation is for brands to deliver a simplified and enjoyable experience that surprises and delights customers, all the while delivering that powerful brand moment.

Our method of eCommerce is fixed in simplicity and emotion, linking the gap between your goals and your user's goals. Working collaboratively, we streamline and bring together every interaction of the experience by bringing cultural and behavioral insights into our data-driven method. The result is a branded eCommerce flagship that people want to engage with and purchase from.

I’ve had many roles and acquired many skills over the years.

2D & 2.5D Animation
3D Animation & Modeling
A/B Testing & Optimization
Android Design
Art Direction
Artificial Intelligence Design
Augmented Reality
Brand Design
Brand Strategy
Cinematography
Color Theory
Content Strategy
Creative Direction
CX Consulting
Dashboard Design
Digital Design

Digital Marketing
E-commerce Design & Strategy
Email Marketing
Film Direction
Gamification
Graphic Design
GUI Design
Heuristic Evaluation
Iconography
Illustrating
Information Architecture
Interaction Design
Interactive Prototyping
iOS Design
iPad Design
iPhone Designer

Logo Designer
Mixed Reality
Mobile App Design
Mobile Applications
Motion Graphics
Multimedia
Photography
Project Management
Product Designer
Product Management
Prototyping Expertise
Quality & Assurance
Responsive Design
Search Optimization
Social Media Marketing
Storytelling

Typography
User-centered Design
User-centered Research
Usability Testing
UI Design
UX Design
Video Editing
Virtual Reality
Visual Design
Visual Effects
Visual Identity
Web Analytics
Web Design
Wireframing
Wordpress Design

The world is changing faster than ever. And that makes life extremely difficult for anyone trying to grow a business. If you focus too much on the big picture, you run the danger of missing your numbers this quarter. If you focus too much on the here and now, you might just become irrelevant. And if you focus on your competitors, you might just join them at the poorhouse. In the midst of all this turmoil, what’s a self-respecting business manager to do?

A generation ago, the answer was to hire a team of crack management consultants to help come up with a competitive strategy. Most of their methods now seem a little out of date. And some of their advice can be downright dangerous. That’s because the definition of strategy has evolved. It’s no longer about analyzing all of the data and telling your troops where to march. The data you need is often incomplete or out of date. Today, strategy is about creating the conditions that will focus, inspire and unleash the collective talent of your team.

STRATEGY

Growth has become tougher to achieve for global brands as they fight through a thicket of local and global competitors, changing business models, and scarce resources. So when brands make big bets, they have to get it right. I use commercial, consumer and cultural understanding to identify where the ‘big bets’ of growth are, and I apply meticulous filters to help prioritize the opportunities with the greatest potential. I explore the potential of these opportunities and illuminate how they could evolve. And I work with the brand’s broader community to ensure the execution reflects the strategy’s intent. I’m confident enough in the growth strategies I create to track their impact, working with clients to ensure they provide a real return.

STRATEGY

There’s one way to motivate action in people. Emotional connection. All strategies hinge on it, so the work I make delivers it. Inspiringly conceived, expertly executed. Creative is my vocation, code our medium. I’m religious about the power of design, but also know it can do only so much if not informed by a powerfully integrated strategy. My visual work is substantive as well as emotive—not decorative or stylized. I work at the intersection of telling great stories with design, technology, and strategy to create digital and physical products and services people have.

Brand

I believe in brand transformation, not brand positioning. It’s about truly understanding the way your brand creates value for the business and for consumers, and how it could create more in the future. Brands maximize the value they create by crossing category boundaries and redefining their competitive space. They ignore the distinctions of product & service, to create ecosystems that encompass both.

I’ll work with you to define a Brand Purpose that’s anchored in a compelling human truth and defines in a very tangible way the value your brand will bring to people’s lives.

The most powerful insight is useless until your brand can deliver against it, so I’ll help you bring your brand’s value to life, in strategically aligned actions plans – and in the hearts and minds of those who’ll execute them.

method

Invent.

Create and deliver new products, services, brands, and revenue streams.

Disrupt.

Develop breakthrough business models and pioneer new territories for growth.

Accelerate.

Speed the journey from concept to commercial impact.

Lead.

Develop a game changing innovation vision and drive it through to impact.

Educate.

Unlock creativity, boost innovation capability, and build confidence, and energy.

Transform.

Create the momentum to make innovation take hold across an organization.

experience

Building your company’s internal capabilities and outlining your external growth opportunities. I don’t powerpoint, I don’t lecture—I inspire, evoke, compel. Using the power of design, I bring ideas to life in creative ways that get a gut-level response and truly help people see new opportunities. I combine human-centered design with leading-edge technology to deliver compelling experiences that move markets and transform businesses. Test and learn quickly. Jump experts work with internal teams to test, refine and launch new businesses based on rapid prototyping and lean startup methodology.

Once approved, we set about applying the design to the agreed project deliverables. We are adept at crafting consistent & cohesive brand communications, both on & offline, from print & packaging, marketing & advertising to websites & other digital applications. Looking inside and out with an investigative eye to find the right bets to pursue, through robust analysis into the consumer, context and commercial landscapes. Going wide and deep to identify where and how we can add value – exploring opportunities to leverage from consumer pain points to technical capability to latent brand equity. Developing breakthrough ideas, models and strategies with entrepreneurial and design thinking approaches, co-creating with consumers, entrepreneurs and experts from parallel worlds. A concept is just the start. We build, evolve and stress-test as we bring innovations to life, using physical and virtual prototyping to optimize the holistic experience and maximize the chances of success